Affirmative Fair Housing Marketing Plan: What You Need to Know


September 13, 2018


Paul Flogstad

  1:00 PM ET | 12:00 PM CT | 10:00 AM PT | 60 Minutes

* Not able to attend the live session? We can arrange an on-demand session for You. Please call 1-951-801-2324


The Affirmative Fair Housing Market Plan is a marketing strategy designed to attract buyers and renters of all groups (majority and minority), irrespective of their sex, handicap, familial status, etc to assisted and insured dwellings. Many state funded, insured or assisted housing programs are obligated to create and implement an AFHM plan. Find out what this means to you, and what your responsibilities are.

During this webinar, our expert speaker Mr. Paul Flogstad will walk you through the subject of the Affirmative Fair Housing Market Plan, explaining various things in detail and providing useful information which will help you stay in compliance, and thus avoid hefty penalties. Besides the basics and explanations, you will learn some crucial information. For example, no applications for applicable HUD assisted programs may be funded without an approved Affirmative Fair Housing Market Plan.

The webinar will begin with a general discussion of the plan, and a quick overview. The AFHM plan describes initial advertising, community outreach, and various other marketing activities which can inform potential renters and buyers of the existence of the marketed units. After learning how to create an Affirmative Fair Housing Market Plan, you will go through the details of targeting, outreach, indicators and staff training – all of which are extremely important. You will also learn how long the AFHM plan lasts, and how often it has to be updated.

The session will conclude with a walk-through of common mistakes while creating an Affirmative Fair Housing Market Plan, and how you can avoid them. All webinar attendees will be provided handouts which will help them remember and make the most of what they have learnt during the training session.

Training Highlights:

  • Learn how to create an Affirmative Fair Housing Market Plan
  • Learn about targeting
  • Go through the basics of outreach (community contacts)
  • Learn about the various indicators
  • Go through the details of staff training, and learn how to do it
  • Find out how long the Affirmative Fair Housing Market Plan lasts, and how often it needs to be updated
  • Go through some common Affirmative Fair Housing Market Plan mistakes, and how you can avoid them
  • …and much more

Who will benefit:
The following people will benefit from, and should therefore attend, this webinar:

  • Property owners
  • Property managers
  • Maintenance staff
  • Compliance staff
  • Realtors and legislators

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